A Business Perspective for Business Value
Working with large volumes of heterogeneous data can lead to confusion and very high costs.
By definition, “big data” involves large volumes of diverse data sources.
Considering all the data that your activities generate and that 99% of this data is irrelevant “noise,” business users and stakeholders have to struggle to understand your company’s status.
Before analyzing and making use of big data, it needs to be harmonized in a single environment – which usually means exorbitant IT costs with no flexibility for future business development.
Big data is not an end; rather it must be a means to optimization.
After consolidating the data, you need to have a specific business goal in mind when starting to analyze big data. Working in a results-oriented manner will generate real benefits.
No goal = no convincing results.
Choosing a business perspective usually drives successful companies – and it is a cost-effective solution.
The devil is in the details.
The value of big data lies in combining the small secrets – the details – that may be found in your customer and other data.
Integration of ALL detailed information from ALL data sources is key to implementing actionable results.
It is through analyzing these details that big data can deliver its true value:
It makes trends and changes visible which you could not see using aggregate information.
Start small for an effective big picture.
Providing actionable decisions will generate business value.
Use complete data to meet one business imperative rather than trying to solve ALL imperatives at once. Starting with a defined business objective will provide a defined scope of the analysis and will make use of the available data, big and/or small. In the end, your various business priorities will structure your BIG DATA roadmap.
Business focus will turn all of your big/small data initiatives into pragmatic business agility.
Involving business owners and experts will reduce costs and generate actionable results.
Big Data means complex issues. Business owners are experts who know data and its complexity. They will be able to identify what makes sense and what does not. They will help you avoid putting forth a lot of internal effort (and paying consulting fees) for no additional business benefits, thus dramatically reducing the costs of such initiatives.
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