360° Multi-Channel Discovery & Analysis: Analyze Marketing Programs, Partners, Brick & Mortar, 3rd Party and Call Center Data

Knowledge for Change

Online Media Companies and Multi-Channel Retailers have amassed enormous stores of member and customer data, rich with unique information regarding the habits and patterns of their customers. Leveraging these assets can potentially create a strong competitive advantage – and generate significantly more revenue.

Actually doing so is the challenge. Multichannel retailers face two major issues in this regard. The first is that, when focusing on a specific problem like customer churn, the value derived from analyzing a company’s data increases exponentially the higher number of relevant data sources are included. Unfortunately, that data is rarely in the same place. Instead, it is spread across different applications and databases across the enterprise.

The second problem is that even the most sophisticated analytic applications limit analysis to a few dimensions for each record. As a result, marketing managers and analysts spend as much as 90% of their time culling and preparing smaller data sets from the original database. Panoratio’s ground-breaking approach frees them up to concentrate on interactive discovery and data mining in real time – in memory – on laptops and stand-alone servers.

Customer Benefits:

• Fast, comprehensive analysis of virtually limitless amounts of data
• Unbiased, unbounded data analysis and discovery
• 360° interactive discovery & data mining from multiple sources (banner ads, keywords, web analytics, affiliates, retail outlets, etc.)
• New and unique customer segment discovery
• Year-over-year comparative analysis of customer behavior and campaigns

Optimize BI Performance, Maximize Customer Value: Market-leading companies in both the U.S. and Germany are using our solutions to rapidly improve customer acquisition and retention, and optimize advertising through highly targeted and personalized customer experiences and communications.

Customer Acquisition and Retention: To rapidly identify customers who have the potential to become “high-value” customers, Panoratio’s Dynamic Correlation Engine highlights dimensions and patterns that are not readily visible via standard tools and methods. Within minutes, new and unique customer segments can be identified and from this, data-driven strategies can be executed – increasing the value of both existing and newly identified segments.

Customer Experience Optimization: Analysts are using Panoratio’s solutions to evaluate all of their captured customer behavior data to create ‘composite customer’ profiles and precise customer segments. From this, highly personalized campaigns and customer experiences can be delivered, and stronger relationships with your customers can be achieved.

Dynamic Correlation (Discover the ‘Undiscoverable’): Panoratio’s software immediately highlights significant patterns and relationships in the data, helping analysts identify areas for exploration that are most likely to deliver unique, meaningful findings.